As a brewery owner, I am constantly trying to think of ways to do new and interesting things. I never have trouble coming up with new ideas for microbrews, but when it comes to events and promotions, I always seem to get stuck. There is so much competition in our industry, and I really want to make Blackbird a one of a kind brewery. When I first learned about Cinemescapes I was intrigued because I knew my movie buff staff would get into it, but I had no idea how powerful their events would be. Cinemescapes is now a weekly occurrence on our brewery calendar! I’d like to share some of the positive things that have come from our collaborations with Cinemescapes.
1) Attracted new business
We had a huge turnout at our first Cinemescapes event, but the crowds only grew larger as we made these events a regular thing. We found that a lot of people that wouldn’t normally come to a brewery on a weekday (or at all) were interested in coming because they wanted to see a movie at a cool venue! We continue to get new customers based on the film we screen.